Competing for Choice: Developing Winning Brand Strategies (книга)
Competing for Choice: Developing Winning Brand Strategies | |
Автор: | Lars Finskud |
---|---|
Оригинал издан: | 2004 |
«Competing for Choice: Developing Winning Brand Strategies» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book Description This expert perspective on brand strategy provides techniques for using branding to build a sustainable advantage over competitors. Maintaining a wide conception of business competition requires that intrepid business leaders…»