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Competing for Choice: Developing Winning Brand Strategies (книга)

Competing for Choice: Developing Winning Brand Strategies
Автор: Lars Finskud
Оригинал издан: 2004

«Competing for Choice: Developing Winning Brand Strategies»книга 2004 года.

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«Book Description This expert perspective on brand strategy provides techniques for using branding to build a sustainable advantage over competitors. Maintaining a wide conception of business competition requires that intrepid business leaders…»

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