Converting Customer Value: From Retention to Profit (книга)
Converting Customer Value: From Retention to Profit | |
Автор: | John J. Murphy |
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Оригинал издан: | 2005 |
«Converting Customer Value: From Retention to Profit» — книга 2005 года.
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От издателя 
«Book DescriptionA company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a…»