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Converting Customer Value: From Retention to Profit (книга)

Converting Customer Value: From Retention to Profit
Автор: John J. Murphy
Оригинал издан: 2005

«Converting Customer Value: From Retention to Profit»книга 2005 года.

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«Book DescriptionA company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a…»

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