Creating Corporate Reputations (книга)
Creating Corporate Reputations | |
Автор: | Grahame Dowling |
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Оригинал издан: | 2002 |
«Creating Corporate Reputations» — книга 2002 года.
Содержание |
Содержание 
От издателя 
«Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their…»