Creating Corporate Reputations (книга)
| Creating Corporate Reputations | |
| Автор: | Grahame Dowling |
|---|---|
| Оригинал издан: | 2002 |
«Creating Corporate Reputations» — книга 2002 года.
Содержание |
Содержание 
От издателя 
«Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their…»