Creating Passion Brands: getting to the heart of branding (книга)
Creating Passion Brands: getting to the heart of branding | |
Автор: | Helen Edwards |
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Оригинал издан: | 2005 |
«Creating Passion Brands: getting to the heart of branding» — книга 2005 года.
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От издателя 
«Book DescriptionBrands are at a crossroads. Today?s marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees…»