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Creating Passion Brands: getting to the heart of branding (книга)

Creating Passion Brands: getting to the heart of branding
Автор: Helen Edwards
Оригинал издан: 2005

«Creating Passion Brands: getting to the heart of branding»книга 2005 года.

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«Book DescriptionBrands are at a crossroads. Today?s marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees…»

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