Customer Equity: Building and Managing Relationships As Valuable Assets (книга)
| Customer Equity: Building and Managing Relationships As Valuable Assets | |
| Автор: | Robert C. Blattberg Gary Getz Jacquelyn S. Thomas |
|---|---|
| Оригинал издан: | 2001 |
«Customer Equity: Building and Managing Relationships As Valuable Assets» — книга 2001 года.
Содержание |
Содержание 
От издателя
«What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured?…»
Рецензии
См. также
Ссылки
| Это незавершённая статья о литературе или литературном произведении. Вы можете помочь проекту, исправив и дополнив её. |
