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Customer Equity: Building and Managing Relationships As Valuable Assets (книга)

Customer Equity: Building and Managing Relationships As Valuable Assets
Автор: Robert C. Blattberg
Gary Getz
Jacquelyn S. Thomas
Оригинал издан: 2001

«Customer Equity: Building and Managing Relationships As Valuable Assets»книга 2001 года.

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От издателя

«What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured?…»

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