Customer Fraud and Business Responses: Let the Marketer Beware (книга)
Customer Fraud and Business Responses: Let the Marketer Beware | |
Автор: | Kelly Tian Bill Keep |
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Оригинал издан: | ???? |
«Customer Fraud and Business Responses: Let the Marketer Beware» — книга ???? года.
Содержание |
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От издателя 
«From remarkably frank and believable responses to their research questionnaire, marketers Tian and Keep provide a wide ranging catalogue of frauds that customers perpetrate on businesses--and why they do it. The researchers report that customer…»