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Customer Fraud and Business Responses: Let the Marketer Beware (книга)

Customer Fraud and Business Responses: Let the Marketer Beware
Автор: Kelly Tian
Bill Keep
Оригинал издан: ????

«Customer Fraud and Business Responses: Let the Marketer Beware»книга ???? года.

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«From remarkably frank and believable responses to their research questionnaire, marketers Tian and Keep provide a wide ranging catalogue of frauds that customers perpetrate on businesses--and why they do it. The researchers report that customer…»

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