Definitive Guide to Direct
Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers | |
Автор: | Merlin Stone |
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Оригинал издан: | 2003 |
«Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers» — книга 2003 года.
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От издателя 
«Book DescriptionWe've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good…»