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Definitive Guide to Direct

Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
Автор: Merlin Stone
Оригинал издан: 2003

«Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers»книга 2003 года.

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От издателя

«Book DescriptionWe've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good…»

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