Destination Branding, Second Edition: Creating the unique destination proposition (книга)
Destination Branding, Second Edition: Creating the unique destination proposition | |
Автор: | Nigel Morgan |
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Оригинал издан: | 2004 |
«Destination Branding, Second Edition: Creating the unique destination proposition» — книга 2004 года.
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От издателя 
«Book DescriptionIn today's highly competitive market, many destinations — from individual resorts to countries — are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and «Sony» in an effort to differentiate their identities…»