Поиск
На сайте: 567987 статей, 285487 фото.

Destination Branding, Second Edition: Creating the unique destination proposition (книга)

Destination Branding, Second Edition: Creating the unique destination proposition
Автор: Nigel Morgan
Оригинал издан: 2004

«Destination Branding, Second Edition: Creating the unique destination proposition»книга 2004 года.

Содержание

Содержание

От издателя

«Book DescriptionIn today's highly competitive market, many destinations — from individual resorts to countries — are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and «Sony» in an effort to differentiate their identities…»

Рецензии

См. также

Ссылки