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Destination Branding, Second Edition: Creating the unique destination proposition (книга)

Destination Branding, Second Edition: Creating the unique destination proposition
Автор: Nigel Morgan
Оригинал издан: 2004

«Destination Branding, Second Edition: Creating the unique destination proposition»книга 2004 года.

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«Book DescriptionIn today's highly competitive market, many destinations — from individual resorts to countries — are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and «Sony» in an effort to differentiate their identities…»

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