Effective Advertising: Understanding When, How, and Why Advertising Works (книга)
Effective Advertising: Understanding When, How, and Why Advertising Works | |
Автор: | Gerard J. Tellis Gerald J. Tellis |
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Оригинал издан: | ???? |
«Effective Advertising: Understanding When, How, and Why Advertising Works» — книга ???? года.
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« Understanding Effective Advertising: How, When, and Why Ads Work reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and…»