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Effective Advertising: Understanding When, How, and Why Advertising Works (книга)

Effective Advertising: Understanding When, How, and Why Advertising Works
Автор: Gerard J. Tellis
Gerald J. Tellis
Оригинал издан: ????

«Effective Advertising: Understanding When, How, and Why Advertising Works»книга ???? года.

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« Understanding Effective Advertising: How, When, and Why Ads Work reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and…»

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