Essentials of Marketing Research, 2nd Edition (книга)
Essentials of Marketing Research, 2nd Edition | |
Автор: | V. Kumar David A. Aaker George S. Day |
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Оригинал издан: | ???? |
«Essentials of Marketing Research, 2nd Edition» — книга ???? года.
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От издателя 
«Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers» ability to deal with issues that are not encountered in the domestic country research.…»