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Essentials of Marketing Research, 2nd Edition (книга)

Essentials of Marketing Research, 2nd Edition
Автор: V. Kumar
David A. Aaker
George S. Day
Оригинал издан: ????

«Essentials of Marketing Research, 2nd Edition»книга ???? года.

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«Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers» ability to deal with issues that are not encountered in the domestic country research.…»

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