Essentials of Services Marketing: Concepts, Strategies and Cases (книга)
Essentials of Services Marketing: Concepts, Strategies and Cases | |
Автор: | K. Douglas Hoffman John E. G. Bateson |
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Оригинал издан: | ???? |
«Essentials of Services Marketing: Concepts, Strategies and Cases» — книга ???? года.
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От издателя 
«The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service…»