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Essentials of Services Marketing: Concepts, Strategies and Cases (книга)

Essentials of Services Marketing: Concepts, Strategies and Cases
Автор: K. Douglas Hoffman
John E. G. Bateson
Оригинал издан: ????

«Essentials of Services Marketing: Concepts, Strategies and Cases»книга ???? года.

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«The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service…»

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