Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries (книга)
| Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries | |
| Автор: | Jean J. Boddewyn |
|---|---|
| Оригинал издан: | ???? |
«Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries» — книга ???? года.
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«Millions of ads are issued every year here and abroad. A fraction of them are defective. One essential way to ensure that ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through self-regulation, peers set up…»
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