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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries (книга)

Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries
Автор: Jean J. Boddewyn
Оригинал издан: ????

«Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries»книга ???? года.

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«Millions of ads are issued every year here and abroad. A fraction of them are defective. One essential way to ensure that ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through self-regulation, peers set up…»

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