Handbook of Services Marketing and Management (книга)
Handbook of Services Marketing and Management | |
Автор: | Teresa A. Swartz Dawn Iacobucci |
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Оригинал издан: | ???? |
«Handbook of Services Marketing and Management» — книга ???? года.
Содержание |
Содержание 
От издателя 
«The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of…»