Harvard Business Review on Customer Relationship Management (книга)
Harvard Business Review on Customer Relationship Management | |
Автор: | C.K. Prahalad Patrica B. Ramaswamy Jon R. Katzenbach Chris Lederer Sam Hill |
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Оригинал издан: | 2002 |
«Harvard Business Review on Customer Relationship Management» — книга 2002 года.
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От издателя 
«This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.…»