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Harvard Business Review on Customer Relationship Management (книга)

Harvard Business Review on Customer Relationship Management
Автор: C.K. Prahalad
Patrica B. Ramaswamy
Jon R. Katzenbach
Chris Lederer
Sam Hill
Оригинал издан: 2002

«Harvard Business Review on Customer Relationship Management»книга 2002 года.

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«This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.…»

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