Integrated Marketing Communications: Putting It Together
Integrated Marketing Communications: Putting It Together & Making It Work | |
Автор: | Don E. Schultz Stanley I. Tannenbaum Robert F. Lauterborn |
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Оригинал издан: | ???? |
«Integrated Marketing Communications: Putting It Together & Making It Work» — книга ???? года.
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« Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to…»