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Integrated Marketing Communications: Putting It Together

Integrated Marketing Communications: Putting It Together & Making It Work
Автор: Don E. Schultz
Stanley I. Tannenbaum
Robert F. Lauterborn
Оригинал издан: ????

«Integrated Marketing Communications: Putting It Together & Making It Work»книга ???? года.

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« Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to…»

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