MARKSTRAT3: The Strategic Marketing Simulation with Student Software (книга)
MARKSTRAT3: The Strategic Marketing Simulation with Student Software | |
Автор: | Jean-Claude Larreche Hubert Gatignon |
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Оригинал издан: | ???? |
«MARKSTRAT3: The Strategic Marketing Simulation with Student Software» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will…»