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MARKSTRAT3: The Strategic Marketing Simulation with Student Software (книга)

MARKSTRAT3: The Strategic Marketing Simulation with Student Software
Автор: Jean-Claude Larreche
Hubert Gatignon
Оригинал издан: ????

«MARKSTRAT3: The Strategic Marketing Simulation with Student Software»книга ???? года.

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«This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will…»

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