MP Taking Sides: Marketing with PowerWeb (книга)
MP Taking Sides: Marketing with PowerWeb | |
Автор: | Bart Macchiette Abhijit Roy |
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Оригинал издан: | ???? |
«MP Taking Sides: Marketing with PowerWeb» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected…»