Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers (книга)
Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers | |
Автор: | Steven P. Schnaars |
---|---|
Оригинал издан: | ???? |
«Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers» — книга ???? года.
Содержание |
Содержание 
От издателя 
« Pioneers -- those innovative «first movers» who enter markets before competitors — are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on…»