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Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers (книга)

Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers
Автор: Steven P. Schnaars
Оригинал издан: ????

«Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers»книга ???? года.

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« Pioneers -- those innovative «first movers» who enter markets before competitors — are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on…»

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