Market Segmentation: Conceptual and Methodological Foundations (книга)
Market Segmentation: Conceptual and Methodological Foundations | |
Автор: | Michel Wedel Wagner A. Kamakura |
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Оригинал издан: | 1999 |
«Market Segmentation: Conceptual and Methodological Foundations» — книга 1999 года.
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Содержание 
От издателя 
«Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that…»