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Market Segmentation: Conceptual and Methodological Foundations (книга)

Market Segmentation: Conceptual and Methodological Foundations
Автор: Michel Wedel
Wagner A. Kamakura
Оригинал издан: 1999

«Market Segmentation: Conceptual and Methodological Foundations»книга 1999 года.

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«Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that…»

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