Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia (книга)
Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia | |
Автор: | Sunny T.H. Goh Khoo Kheng-Hor |
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Оригинал издан: | ???? |
«Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Marketing is one of the only two basic functions of a corporation. But what is marketing? Conventionally, and fundamentally, it?s about satisfying customer needs. So, to succeed in today?s hyper competitive marketing world, customer has to…»