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Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia (книга)

Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia
Автор: Sunny T.H. Goh
Khoo Kheng-Hor
Оригинал издан: ????

«Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia»книга ???? года.

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«Marketing is one of the only two basic functions of a corporation. But what is marketing? Conventionally, and fundamentally, it?s about satisfying customer needs. So, to succeed in today?s hyper competitive marketing world, customer has to…»

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