Marketing Channels: A Relationship Management Approach (книга)
Marketing Channels: A Relationship Management Approach | |
Автор: | Lou E Pelton David Strutton James R Lumpkin |
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Оригинал издан: | ???? |
«Marketing Channels: A Relationship Management Approach» — книга ???? года.
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От издателя 
«This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and…»