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Marketing Channels: A Relationship Management Approach (книга)

Marketing Channels: A Relationship Management Approach
Автор: Lou E Pelton
David Strutton
James R Lumpkin
Оригинал издан: ????

«Marketing Channels: A Relationship Management Approach»книга ???? года.

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«This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and…»

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