Marketing Communication Management (книга)
Marketing Communication Management | |
Автор: | Otto Ottesen |
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Оригинал издан: | ???? |
«Marketing Communication Management» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models…»