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Marketing Communication Management (книга)

Marketing Communication Management
Автор: Otto Ottesen
Оригинал издан: ????

«Marketing Communication Management»книга ???? года.

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Содержание

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«This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models…»

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