Marketing Communications Management: Concepts and Theories, Cases and Practices (книга)
Marketing Communications Management: Concepts and Theories, Cases and Practices | |
Автор: | Paul Copley |
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Оригинал издан: | 2004 |
«Marketing Communications Management: Concepts and Theories, Cases and Practices» — книга 2004 года.
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От издателя 
«Book Description Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think…»