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Marketing Communications Management: Concepts and Theories, Cases and Practices (книга)

Marketing Communications Management: Concepts and Theories, Cases and Practices
Автор: Paul Copley
Оригинал издан: 2004

«Marketing Communications Management: Concepts and Theories, Cases and Practices»книга 2004 года.

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«Book Description Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think…»

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