Marketing High Technology: An Insider's View (книга)
Marketing High Technology: An Insider's View | |
Автор: | William H. Davidow |
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Оригинал издан: | ???? |
«Marketing High Technology: An Insider's View» — книга ???? года.
Содержание |
Содержание 
От издателя 
« Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that…»