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Marketing High Technology: An Insider's View (книга)

Marketing High Technology: An Insider's View
Автор: William H. Davidow
Оригинал издан: ????

«Marketing High Technology: An Insider's View»книга ???? года.

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« Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that…»

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