Marketing Management: A Strategic, Decision-Making Approach (книга)
Marketing Management: A Strategic, Decision-Making Approach | |
Автор: | Harper W. Boyd Orville C. Walker John Mullins Jean-Claude Larreche |
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Оригинал издан: | ???? |
«Marketing Management: A Strategic, Decision-Making Approach» — книга ???? года.
Содержание |
Содержание 
От издателя 
«The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.…»