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Marketing Management: A Strategic, Decision-Making Approach (книга)

Marketing Management: A Strategic, Decision-Making Approach
Автор: Harper W. Boyd
Orville C. Walker
John Mullins
Jean-Claude Larreche
Оригинал издан: ????

«Marketing Management: A Strategic, Decision-Making Approach»книга ???? года.

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«The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.…»

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