Marketing Management: A Strategic Decision-Making Approach (книга)
Marketing Management: A Strategic Decision-Making Approach | |
Автор: | John Mullins |
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Оригинал издан: | 2004 |
«Marketing Management: A Strategic Decision-Making Approach» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionMarketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing…»