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Marketing Management: A Strategic Decision-Making Approach (книга)

Marketing Management: A Strategic Decision-Making Approach
Автор: John Mullins
Оригинал издан: 2004

«Marketing Management: A Strategic Decision-Making Approach»книга 2004 года.

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«Book DescriptionMarketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing…»

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